In 2005, my husband Keith and I started attending basketball games in Rochester when a new team called the Rochester RazorSharks joined the ABA and began playing at the Blue Cross Arena. We became season ticket holders and in 2015 Keith joined the team as their mascot Finley. In 2017, I was hired as the RazorSharks Director of Communications, and in 2019, Keith and I acquired the RazorSharks franchise under our Mooreland Productions, our entertainment production company, and I am now CEO and owner of the team.
We have always seen the RazorSharks as an entity that was bigger than basketball, and are excited to have an opportunity to be a leader in Upstate NY to use this unique platform for social justice and change in many areas.
One of the biggest changes we will be making for the 2020 season is the dissolution of our LadySharks dance team, which has been a staple to Shark fans since 2005. As we reflected on words that we wanted to focus on during this foundational rebuilding year, one that continued to jump out was “inclusive.”, and to that end, we will be diversifying to co-ed entertainment that is fully gender inclusive.
This is a decision that is reflective of the professional sports industry as a whole. In the past 18 months, many NBA teams have phased out their all-female dance teams and replaced them with co-ed groups to reflect the most contemporary and innovative approach to crowd engagement and entertainment. In alignment with the mission and value statement of Mooreland Productions to provide affordable, fun and family-friendly entertainment, we want to be part of the change, moving away from oversexualized entertainment. This is also in response to the RazorSharks fans, who have been sharing this feedback for many seasons, asking for the entertainment to move in this direction.
We will also be expanding our entertainment marketing branch and have added a new Hype Squad which is equally open to all.
Our Hype Squad is made up of those who are influencers in our community, and can represent our team positively in a multitude of settings. They are RazorSharks finatics, performers, sports enthusiasts, professionals, leaders, and so much more, our Hype Squad makes our community and ourselves stronger through our value of diversity and unique talents.
As a woman-owned business, I am excited to be part of this shift in professional sports entertainment, and I believe that the #MeToo era is the perfect time to retire these chauvinistic relics of a time long past.
If you are interested in being part of our Hype Squad, please email email@example.com for more information.